Artioli Boilerplates

Artioli is a Luxury brand, it is chosen by the Leaders of the World: Heads of States, celebrities, personalities of the Art, Politic, Culture, Business, Sports….

Mr. Artioli Severino’s career started in 1912 in Ferrara when he worked in the shoe shop of his first master shoemaker.

Quality, beauty and innovation are the principles on which Artioli has always based its productions. The tradition of Artioli has its roots in the treasured family secrets which were passed on from the founder Severino to his descendants Masters Vito Artoli (1936) and Andrea Artioli(1969), the two generations that are now working side by side in full accord.

Great passion and striving for perfection guides the family in crafting their indisputably unique footwear and leather goods, for a century that they have dedicated to create models based on the continual evolution from season to season which distinctly retain the same characteristic “Artioli” style.

Production is run by traditional methods that have been improved and refined by technological evolution but that have kept intact the handcraft qualities.
To match their fine footwear, Artioli create the total look in leather as the belts, wallets, bags, luggage, gloves, jackets and other products like socks, umbrellas and perfumes. All inspired by style’s will to see a man dressed in a refined, elegant and sophisticated way.

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info@artioli.com

Brand’s History

By blending tradition and technology, Artioli products attained results that were unimaginable at the start of Severino’s career when in 1912 he began to work in the shoe shop of his first master shoemaker in Ferrara. At that time shoemakers worked with few tools which allowed them to obtain only certain limited homogeneity in product and finish; Severino became quickly prominent inventing and improving innovative tools and production processes together with expert mechanics, which gradually implemented shoemaking techniques over the years.
Then it was Vito who in the 50’s invented the slip-on shoe with elastic under the tongue, allowing the fit to be adjustable to different types of feet, as well as elastic lacing permitting the lace up of Oxford and Derby to fit as easily as the slip-on models. He created the first metal trims, making prototypes in cire perdue following the example of the great Benvenuto Cellini, to embellish vamps and often even heels and outsoles, revolutionizing the look of a shoe and which prompted the start-up of artisanal production of metallic accessories for footwear. He also conceived new finishing irons to create new profiles in refinishing the sole edges which quickly became a classical item adopted by everyone.
It was in 1990, when Andrea started up in the company, that the “Maison” presented its comfortable casual line called “Andrea by Artioli”, a shoe that would fit almost as if it was made to size, because it was tubular and, like a glove, would adapt and conform to the foot wearing it. To match their fine footwear, Andrea also created belts in the same leathers with precious buckles, together with lines of wallets, bags, luggage, gloves, jackets, coats. All of this was inspired by fashion’s will to see a man dressed in a refined, elegant and sophisticated manner. The new line “Years 2010” was launched, an extremely innovative technical revelation based on much research, study and experimentation, introducing the systems “One shoe two fittings” and “Dry feet every day”, which allow a double fit and ensure fresh feet even in hot weather. Artioli is now able to open flagship stores around the world that offer the full range of clothing and leather accessories, personalized style and blended with the Italian lifestyle.

THE BEGINNINGS – FROM 1912 TO 1944

Born in Ferrara in 1912, Severino Artioli, at the age of seven, starts going to workshop after school in order to learn the craft of shoemaking. After the war, he acquires a bench with all the necessary tools and start working on his own. The shoes, in fact, are still all handmade, customized, and the cases of industries in the shoe production process are rare. Among these, is born in Ferrara, one of the first shoe factories prêt-à-porter, the Zenith, which produces with U.S. hired machinery. Severino Artioli is assumed by this shoe factory, and begins a rapid carrier growth within it. Very soon Severino becomes the favourite of the owner, thanks to his wide knowledge of the work. Unfortunately Mr Buzzoni, the owner, dies a couple of years later and Severino, disappointed by the choice of the new director, for this position, resigns from Zenith and then begins a long period of counselling in different shoe factories in the central and northern Italy. In 1932, He becomes manager of the Calzaturificio di Tradate, a rather large company owning shops in Milan, Turin and Rome. Three years after, to avoid the call to arms for the war in Abyssinia, He leaves Tradate and works for the Battistini factory in Forlì, supplier of footwear for the army. By doing so Artioli is exempt from military call and this is repeated in 1940 when he returns to the Calzaturificio di Tradate as general manager. Meanwhile, the desire of creating his own factory was still smouldering and just one day after the war finished Severino went to the owner and announced he was setting up on his own.

THE FACTORY ESTABLISHMENT – FROM 1945 TO 1957

In 1945 Severino Artioli decided to involve in the project to create his own shoe factory two colleagues of Tradate: Angelo Millefanti, model maker of Busto Arsizio, and Eugenio Stefanotti, former director of the shops “Tradate”. Thus comes to life the Calzaturificio Star Srl. The name chosen invokes the names of two of the three members but it’s mainly due to the popularity of English terms in Italy after the war.The long-awaited plant kicks off in a hall equipped with a few machines, seeing that Artioli was always known for his artisan workmanship In a short time the staff grew from 7 or 8 workers to 110 and in three years was producing about 36,000 pairs annually. In 1955 Stefanotti dies, the heirs surrends their share to Artioli and Millefanti and the corporate name changes to “Calzaturificio Star di Artioli e Millefanti snc”. Two years later is built a new factory and the headquarters are moved, always in Tradate, to via Meucci 12

THE INTERNATIONAL SUCCESS – FROM 1958 TO 1972

In the late fifties, Vito, the second of four children of Severino joins the firm, chosen by his father to continue the activity. Skilled in design and creative, Vito Artioli has always helped his father in the workplace, especially in summer. After finishing his studies in Italy, he hold a long and formative experience in the U.S.A. where he also studied marketing and public relations at the MIT of Boston. Back to Italy, he deepened his expertise in the footwear industry, graduating as Model Maker and Footwear Designer at Ars Sutoria Milan. Having gained strong experience and skills, Vito Artioli began to deal with the sale of his shoes, at that time aimed for 80% of Calzaturificio di Varese shops. Orders are not satisfactory: not only stores pay little, but also force the Star to produce models that Vito Artioli considers old and outdated.He decides to start drawing his collection on a completely innovative base and, at the same time, stylistically refined in form, design and materials. These new collections, while drawing on the craft technique of dad Severino that ensure the product lightweight, fit and sound almost imperishable by time, allow Vito to shine first in nearby Switzerland and soon in the Benelux, France and England. The success is likely to push his fortune in the United States of America by entering into stable ties with U.S. clothing stores, which appreciate Italian name “Artioli” more than “Star”, and sales success marks the birth of the brand “ARTIOLI”. In 1966, the name changes to “Calzaturificio Star di Severino e Vito Artioli Snc”. In the U.S.A. the success of its innovative shoes, including the use of exotic skins, especially the ostrich, is likely to provide the necessary capital for a decisive modernization of facilities and structures of the factory.

THE MARKET EXPANSION – FROM 1973 TO 1989

In 1973 Calzaturificio Star takes the form of limited company: Vito Artioli is the sole manager of the company with his father as a special prosecutor. The oil crisis influences the purchasing power of Europeans and Americans and also Artioli sales are adversely affected; but in those years, a rich new market appears: the Arabic one. Growing demand for fancier models, colors, high heels and embellished with clamps, buckles and accessories in solid gold. The production also touches on niches such as the golf shoe and polo boot made to measure: Vito Artioli get to draw more than a thousand models per year and customers grows more and more. Next to shoes, to meet the demands, it also starts producing belts matched with the shoes, always designed by Vito Artioli, resulting in recruitment of specialized artisans.

He then undertook the production of small leather goods, handbags and luggage always at the factory in Tradate. In the seventies starts retail marketing with a multi-brand store in Tradate, three in Varese and a flagship in San Francisco. Part of this activity is the wife of Vito Artioli, MariaGrazia, who is appointed procurer of the company. In those years, Vito Artioli is stepping up its contribution to the public and social: he undertakes the town administration, helping to establish the Rotary Club of Tradate and, particularly since 1973 presides for over a decade, the Chamber of Commerce, Industry and Handicrafts Agriculture of Varese. In 1985 the youngest of Vito two sons, Andrea Artioli, is sent by his father to the shop in San Francisco in order to introduce him later in the family business. Andrea reveals a great preparation for the selling activity and on his return, obtains the diploma and an a higher diploma at Berkeley University of San Francisco. He starts working steadily for the company. In 1985 the company moves to its current headquarters in Via Oslavia n. 3 in Tradate.

FROM THE NINETIES

After the collapse of the Berlin Wall, Eastern European markets, with the appearance of newly rich, who become important to Artioli, the Company has opened several boutiques in the former Soviet Republics of Russia, Ukraine, Armenia, Kazakhstan, Azerbaijan etc. and then in Japan, China, Malaysia, Singapore and Australia. The good fortune of the company is due also to the ability to follow the new markets that, with the time going, open to globalization. As for today, there is a plan to open sales in India, trusting in the rapid economic growth of that country. In 2004, at ninety-nine years and six months old Severino Artioli dies, founder of the Star and always close and supportive to his son Vito and grandson Andrea in business choices. Today, Artioli develops the company structure and have begun to hire new employees who can assist them in business management, while maintaining, however, a structure as close as possible to the family business.

This is considered the only way to allow small production and high value, and guarantee the high quality of product, without succumbing to the need for revenue.

Artioli is now able to open flagship stores around the world that offer the full range of clothing and leather accessories, personalized style and blended with the Italian lifestyle. Artioli has so far drawn more than 90,000 models of shoes and leather goods focusing on continuous product innovation.

Brand’s History

By blending tradition and technology, Artioli products attained results that were unimaginable at the start of Severino’s career when in 1912 he began to work in the shoe shop of his first master shoemaker in Ferrara. At that time shoemakers worked with few tools which allowed them to obtain only certain limited homogeneity in product and finish; Severino became quickly prominent inventing and improving innovative tools and production processes together with expert mechanics, which gradually implemented shoemaking techniques over the years.
Then it was Vito who in the 50’s invented the slip-on shoe with elastic under the tongue, allowing the fit to be adjustable to different types of feet, as well as elastic lacing permitting the lace up of Oxford and Derby to fit as easily as the slip-on models. He created the first metal trims, making prototypes in cire perdue following the example of the great Benvenuto Cellini, to embellish vamps and often even heels and outsoles, revolutionizing the look of a shoe and which prompted the start-up of artisanal production of metallic accessories for footwear. He also conceived new finishing irons to create new profiles in refinishing the sole edges which quickly became a classical item adopted by everyone.
It was in 1990, when Andrea started up in the company, that the “Maison” presented its comfortable casual line called “Andrea by Artioli”, a shoe that would fit almost as if it was made to size, because it was tubular and, like a glove, would adapt and conform to the foot wearing it. To match their fine footwear, Andrea also created belts in the same leathers with precious buckles, together with lines of wallets, bags, luggage, gloves, jackets, coats. All of this was inspired by fashion’s will to see a man dressed in a refined, elegant and sophisticated manner. The new line “Years 2010” was launched, an extremely innovative technical revelation based on much research, study and experimentation, introducing the systems “One shoe two fittings” and “Dry feet every day”, which allow a double fit and ensure fresh feet even in hot weather. Now, the Artiolis are presenting women’s footwear and bags, relying on their great experience.

THE BEGINNINGS – FROM 1912 TO 1944

Born in Ferrara in 1912, Severino Artioli, at the age of seven, starts going to workshop after school in order to learn the craft of shoemaking. After the war, he acquires a bench with all the necessary tools and start working on his own. The shoes, in fact, are still all handmade, customized, and the cases of industries in the shoe production process are rare. Among these, is born in Ferrara, one of the first shoe factories prêt-à-porter, the Zenith, which produces with U.S. hired machinery. Severino Artioli is assumed by this shoe factory, and begins a rapid carrier growth within it. Very soon Severino becomes the favourite of the owner, thanks to his wide knowledge of the work. Unfortunately Mr Buzzoni, the owner, dies a couple of years later and Severino, disappointed by the choice of the new director, for this position, resigns from Zenith and then begins a long period of counselling in different shoe factories in the central and northern Italy. In 1932, He becomes manager of the Calzaturificio di Tradate, a rather large company owning shops in Milan, Turin and Rome. Three years after, to avoid the call to arms for the war in Abyssinia, He leaves Tradate and works for the Battistini factory in Forlì, supplier of footwear for the army. By doing so Artioli is exempt from military call and this is repeated in 1940 when he returns to the Calzaturificio di Tradate as general manager. Meanwhile, the desire of creating his own factory was still smouldering and just one day after the war finished Severino went to the owner and announced he was setting up on his own.

THE FACTORY ESTABLISHMENT – FROM 1945 TO 1957

In 1945 Severino Artioli decided to involve in the project to create his own shoe factory two colleagues of Tradate: Angelo Millefanti, model maker of Busto Arsizio, and Eugenio Stefanotti, former director of the shops “Tradate”. Thus comes to life the Calzaturificio Star Srl. The name chosen invokes the names of two of the three members but it’s mainly due to the popularity of English terms in Italy after the war.The long-awaited plant kicks off in a hall equipped with a few machines, seeing that Artioli was always known for his artisan workmanship In a short time the staff grew from 7 or 8 workers to 110 and in three years was producing about 36,000 pairs annually. In 1955 Stefanotti dies, the heirs surrends their share to Artioli and Millefanti and the corporate name changes to “Calzaturificio Star di Artioli e Millefanti snc”. Two years later is built a new factory and the headquarters are moved, always in Tradate, to via Meucci 12

THE INTERNATIONAL SUCCESS – FROM 1958 TO 1972

In the late fifties, Vito, the second of four children of Severino joins the firm, chosen by his father to continue the activity. Skilled in design and creative, Vito Artioli has always helped his father in the workplace, especially in summer. After finishing his studies in Italy, he hold a long and formative experience in the U.S.A. where he also studied marketing and public relations at the MIT of Boston. Back to Italy, he deepened his expertise in the footwear industry, graduating as Model Maker and Footwear Designer at Ars Sutoria Milan. Having gained strong experience and skills, Vito Artioli began to deal with the sale of his shoes, at that time aimed for 80% of Calzaturificio di Varese shops. Orders are not satisfactory: not only stores pay little, but also force the Star to produce models that Vito Artioli considers old and outdated.He decides to start drawing his collection on a completely innovative base and, at the same time, stylistically refined in form, design and materials. These new collections, while drawing on the craft technique of dad Severino that ensure the product lightweight, fit and sound almost imperishable by time, allow Vito to shine first in nearby Switzerland and soon in the Benelux, France and England. The success is likely to push his fortune in the United States of America by entering into stable ties with U.S. clothing stores, which appreciate Italian name “Artioli” more than “Star”, and sales success marks the birth of the brand “ARTIOLI”. In 1966, the name changes to “Calzaturificio Star di Severino e Vito Artioli Snc”. In the U.S.A. the success of its innovative shoes, including the use of exotic skins, especially the ostrich, is likely to provide the necessary capital for a decisive modernization of facilities and structures of the factory.

THE MARKET EXPANSION – FROM 1973 TO 1989

In 1973 Calzaturificio Star takes the form of limited company: Vito Artioli is the sole manager of the company with his father as a special prosecutor. The oil crisis influences the purchasing power of Europeans and Americans and also Artioli sales are adversely affected; but in those years, a rich new market appears: the Arabic one. Growing demand for fancier models, colors, high heels and embellished with clamps, buckles and accessories in solid gold. The production also touches on niches such as the golf shoe and polo boot made to measure: Vito Artioli get to draw more than a thousand models per year and customers grows more and more. Next to shoes, to meet the demands, it also starts producing belts matched with the shoes, always designed by Vito Artioli, resulting in recruitment of specialized artisans.

He then undertook the production of small leather goods, handbags and luggage always at the factory in Tradate. In the seventies starts retail marketing with a multi-brand store in Tradate, three in Varese and a flagship in San Francisco. Part of this activity is the wife of Vito Artioli, MariaGrazia, who is appointed procurer of the company. In those years, Vito Artioli is stepping up its contribution to the public and social: he undertakes the town administration, helping to establish the Rotary Club of Tradate and, particularly since 1973 presides for over a decade, the Chamber of Commerce, Industry and Handicrafts Agriculture of Varese. In 1985 the youngest of Vito two sons, Andrea Artioli, is sent by his father to the shop in San Francisco in order to introduce him later in the family business. Andrea reveals a great preparation for the selling activity and on his return, obtains the diploma and an a higher diploma at Berkeley University of San Francisco. He starts working steadily for the company. In 1985 the company moves to its current headquarters in Via Oslavia n. 3 in Tradate.

FROM THE NINETIES

After the collapse of the Berlin Wall, Eastern European markets, with the appearance of newly rich, who become important to Artioli, the Company has opened several boutiques in the former Soviet Republics of Russia, Ukraine, Armenia, Kazakhstan, Azerbaijan etc. and then in Japan, China, Malaysia, Singapore and Australia. The good fortune of the company is due also to the ability to follow the new markets that, with the time going, open to globalization. As for today, there is a plan to open sales in India, trusting in the rapid economic growth of that country. In 2004, at ninety-nine years and six months old Severino Artioli dies, founder of the Star and always close and supportive to his son Vito and grandson Andrea in business choices. Today, Artioli develops the company structure and have begun to hire new employees who can assist them in business management, while maintaining, however, a structure as close as possible to the family business.

This is considered the only way to allow small production and high value, and guarantee the high quality of product, without succumbing to the need for revenue.

Artioli is now able to open flagship stores around the world that offer the full range of clothing and leather accessories, personalized style and blended with the Italian lifestyle. Artioli has so far drawn more than 90,000 models of shoes and leather goods focusing on continuous product innovation.